1. Introduction

linkgraph.io is in the business of providing high quality SEO services and in order to be best in class in our industry we must collect certain information.  linkgraph.io strives to protect information collected from visitors and paid users (each, a “Visitor” or “User”, or “you”), in connection with their access to and use of linkgraph.io websites (including any of its subdomains, the “Website”), our LinkGraph tools, and related services (the “Services”).  linkgraph.io’s Privacy Policy (“Privacy Policy”) describes how we (linkgraph.io together with its affiliated companies and brands worldwide, collectively, “LinkGraph”, “we” or “us”) collect and use your information in providing our Services.

Before you visit our website or use our Services, we encourage you to read this Privacy Policy to understand when, why and how we collect and use your personal information.  Any contract entered between you and us shall govern any specific terms that may be in conflict with this Privacy Policy.  Any applicable data privacy laws shall also remain in full effect despite this Privacy Policy.

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After reading our Privacy Policy, if you disagree or oppose our data privacy practices, you must immediately leave www.linkgraph.com and avoid or discontinue any of our Services. If have any questions or concerns regarding this Privacy Policy, please contact us at [email protected].

2.  What Information Does LinkGraph collect?  

2.1. Visitor and User Information

We collect two types of information from Visitors and Users: 1) Non-personal Information and 2) Personal Information.

1. Non-personal Information is un-identified and non-identifiable information pertaining to a Visitor or un-identified User, which may be made available to us, or collected automatically via his/her use of the Services.  Examples of Non-personal Information include, but is not limited to, your IP address, zip code, browsing history, search history, interactions with our LinkGraph website, location, referring URL, browser, operating system, Internet service provide, data usage, data transferred, and clicks on our outreach campaigns.  Such Non-personal Information does not enable us to identify the Visitor or User from whom it was collected.

1. Personal Information is individually identifiable information, namely information that identifies an individual or may with reasonable efforts cause the identification of an individual, or may be of private or sensitive nature.  Examples of Personal Information include, but is not limited to, your name, email, telephone number, website, business information, billing details, address, keyword targets, conversion traffic and published content.  For the avoidance of doubt, any Non-personal Information that is connected or linked to Personal Information (for example, in order to improve the Services we offer) is deemed and treated by us as Personal Information, as long as such connection or linkage exists.

3. How do we collect such information?

There are three ways we collect your information:

1. 2.1.Initially, we collect information when you visit our website.  Typically, a first time Visitor and/or User will provide us their name, email, phone, domain, and what Services they would like us to provide. 
2. 2.2.After you have expressed the desire to use our Services, we collect additional information from you over email correspondence and phone conversations you have with our customer sales team.  In addition to the information above, we collect information voluntarily from you, including but not limited to, the following: site goals, marketing and link building budget, location (if geographic link building campaign), keyword targets, conversion traffic and campaign monitoring.  
3. 2.3.After a Visitor has become a paid User, we monitor: a) Users interactions with our dashboard, b) access to the dashboard, c) Users’ Google analytics (we do not store this information) and d) WordPress logins (for select Users).

We also may collect information from third party sources as described in Section 8 below.

4.  Use of Your Information

We collect your Non-personal and Personal Information for the following purposes:

• To provide and operate our Services;
• To provide our customer dashboard to you;
• To enhance or improve your experience;
• To contact you via email, phone or other electronic communications when you have an inquiry about our Services; 
• To notify you of current trends, newsletters, improvements in our Services and other updates; 
• To process your transactions; and
• To comply with any applicable laws and regulations.

​5.  Anonymized Data

You should know that we may collect and aggregate personally identifiable information from our website and may anonymize that information for our own research or internal purposes.  Once such data has been anonymized, it cannot be traced back to you.

6.  Where do we store your information?

LinkGraph Visitors’ and Users’ Personal Information may be maintained, processed and stored by LinkGraph and our authorized affiliates and service providers in the United States of America, and in other jurisdictions as necessary for the proper delivery of our Services and/or as may be required by law.  LinkGraph affiliates and service providers that store or process your Personal Information on LinkGraph’s behalf are each contractually committed to keep it protected and secured, in accordance with industry standards and regardless of any lesser legal requirements which may apply in their jurisdiction.

7. Sharing personal information with third parties

We may share your Personal Information with third parties (or otherwise allow them access to it) only in the following manners and instances:

7.1. Third Party Services:

We have partnered with a number of selected service providers, such as billing and payment processing services, web analytics, e-mail distribution and monitoring services, performance measurement, data optimization and marketing services, content providers, and our legal and financial advisors (collectively, “Third Party Service(s)”).

Such Third Party Services may receive or otherwise have access to our Visitors’ and Users’ Personal Information and/or Users-of-Users’ Personal Information, in its entirety or in part – depending on each of their particular roles and purposes in facilitating and enhancing our Services and business, and may only use it for such purposes. 

You hereby agree that we may use and share your Personal Information to such Third Party Services for the purpose of operating and maintaining our best in class Services to you.  Moreover, you agree that we shall not be held vicariously liable for such Third Party Services’ actions with respect to your Personal Information and any legal action should be taken directly against them if they violate any privacy laws or other actionable wrong with respect to your information.

7.2. Law Enforcement:

Where permitted by local data protection laws, we may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have good faith belief that the law requires us to do so, with or without notice to you.  You agree to release us from any damages that may arise from or relate to the release of your information to a request from any legal request or private litigants.  

7.3. Protecting Rights and Safety:

We may share your Personal Information with others if we believe in good faith that this will help protect the rights, property or personal safety of us, you, or any member of the general public, with or without notice to you.

7.4. Subsidiaries and Affiliated Companies:

We may share Personal Information internally within our family of companies, for the purposes described in this Privacy Policy. In addition, should we or any of our affiliates undergo any change in control, including by means of merger, acquisition or purchase of substantially all of its assets, your Personal Information may be shared with the parties involved in such event. If we have good faith that such change in control might materially affect your Personal Information stored with us, we will notify you via e-mail and/or prominent notice on our Website of this event and certain choices you may have regarding your Personal Information. 

8. Use of cookies and other tracking technologies

We use cookies so that we can understand how you interact with our website and to improve the overall performance of our Services.  A cookie is a small data file that is downloaded and stored on your device.  Typically cookies allow companies to streamline the content that you see on your device and ensure the security of your online experience.  We only use first party cookies on our website.   

If you want to delete or block any cookies, then you should modify your browser so that you are given notice whenever a cookie is being placed on your computer.  Your help section on your browser should guide you in removing cookies.  In addition, information on deleting or controlling cookies is available at www.aboutcookie.org.

Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our Services, or may otherwise adversely affect your user experience.

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9.  Communications 

9.1. Promotional Messages and Newsletters:

If you provide us with your contact information, you understand that we may use your Personal Information to send you communications via text and emails.  For example, we send our Users newsletters to keep them up to date with the latest updates for our Services and industry.

If you do not wish to receive such promotional messages, our newsletter or calls, you may notify us at anytime by sending a notification at [email protected].

9.2. Service and Billing Messages:

We may contact you to better improve our Services to you such as how to use your customer dashboard.  We may also contact you if there is an issue related to billing.  It is important that you are always able to receive such messages. For this reason, you are not be able to opt-out of receiving such service and billing messages unless you are no longer a User.

10.  Protection of Personal Information

We do our best to protect your information by using SSL certificates and other electronic measures.  However, the Internet is constantly transforming and therefore we can make no guarantees as to the security or privacy of your information.  It is imperative that you take active measures to use the latest anti-virus software, routine credit checks, firewalls and other precautions to protect your information.

11.  California Privacy Rights

We have numerous customers who are residents of the State of California and we comply with the California Business and Professions Code §§ 22575-22579.  If you are a California resident you are entitled to request certain information regarding disclosure of your personal information to any 3^rd parties for their direct marketing purposes.  We do not forward or monetize any information we collect from you to 3^rd parties for any marketing or related purposes.  If you have any questions about our collection of your information, you may contact us at [email protected].

12.  EU Privacy Rights

Customers living in within the European Economic Community (EEC) have additional rights protected under the General Data Protection Regulation (GDPR).  Below is how we protect Users who live within the EEC.

13. Data Retention

So long as you are a User and maintain an active account with us, we may retain your Personal Information to provide you with our Services.  We may retain your personal information even after you discontinue being a client to reasonably comply with certain legal obligations we may have and/or to protect or enforce our rights and agreements.  When we no longer need your information, we will permanently delete your information.

14.  18+ to use our Services

We comply with U.S. and international laws with respect to protecting children’s privacy information including COPPA.  Therefore, we do not collect or process any information from Visitors or Users unless such persons are 18 years or older.  In the event that we have any information from a minor, you must contact us immediately so that we may delete it.

15. Updates to our Privacy Policy

We may update this Privacy Policy as required by applicable law, and to reflect changes to our information collection, usage and storage practices. If we make any changes that we deem as “material” (in our sole good faith discretion), we will notify you or modify the date listed for this agreement with you. We encourage you to periodically review this page for the latest information on our privacy practices.

Unless stated otherwise, our most current Privacy Policy applies to all information that we have about you with respect to our website and other Services.  By continuing to use our Services, you agree with any changes or modifications that we may make to our Privacy Policy.

16. User Consent for AI Apps

LinkGraph does not share any sensitive data with third-party tools ( such as AI models).

The Google Workspace APIs we use are not used to develop, improve, or train generalized AI and/or ML models.